One of the best ways to convert cold traffic to warm traffic is to use videos and the Facebook Pixel to create custom audiences and promote your lead magnet.

All you have to do is create a video that promotes your lead magnet, then create a Facebook post with your video and a clear CTA (Call to Action) that has a link to your lead magnet landing page.

Then go to the Audiences section of Facebook business manager and create a new audience that is composed of anyone who watches your video for more than x seconds (thru play). Save this audience to use to send traffic to later when you are ready to advertise.

This video has a secondary benefit of catching people’s attention and directing it to your lead magnet. Best case they watch the video for more than 5 seconds and then click through to your landing page and download or consume your lead magnet and get on your email or chatbot list.

The best part is that it is quick and easy once you have your lead magnet and landing page setup.

*To use the sheets below , make a copy and save it to your google drive folder

*Create a custom audience shown below. Click the orange button to get started in Facebook Business manager

*After you create the audience, add videos to it. Keep in mind that you can use one (or more) videos to create the audience with.
Example shown below